Posted by Marie on July 3, 2009
Have you heard that it takes about 10 minutes a day, 3 times a week to have a successful company blog?
I hear it all the time:
- We should have a blog.
- We should be on Twitter.
In reality, these avenues of communication are time consuming pursuits and shouldn’t be started without a certain amount of thought.
Some of the things to consider are:
- Who will be the primary contributor(s)?
- Do(es) he/she/they have the skills necessary to be a good written communicator?
- What should be the tone, message, and goal of the blog or Twitter stream?
And of course—Do we actually have anything to say?
This is not to mean that plans should not be modified because all plans, business or otherwise, change. But all too often, I see the most enthusiastic of beginnings die out due to lack of will and direction.
If you ask any responsible corporate blogger, he will probably tell you that the blog is always in his mind. She is constantly on the lookout for the next topic and composing passages in her head (if not on the pad of paper that’s always by her side).
As tools, blogging and Tweeting have so many benefits to offer a company that needs to be smart with its resources.
The time and effort, however, that need to go into making them work are usually a lot more than decision-makers may expect.
Posted by Marie on June 29, 2009
Lullaby by George Berlin
Congratulations to George Berlin for having his animated short Lullaby playing at the National Gallery of Art this July.
It is in the Marvelous Music section of the Film Program for Children and Teens. Check it out at the following show times:
July 11, 15, 22 at 10:30 AM
July 12 at 11:30 AM
Posted by Marie on June 6, 2009
JeanieB! and the Jelly Beans are playing the End of the School Year party for boocoo tomorrow. If you are looking for an interactive and entertaining outing for your little ones, a JeanieB! show is a good choice.
Her songs are fun and energetic for the kids while not being too simple and coy for the adults.
Her summer schedule is filling up fast. There’s sure to be a show near you soon.
Posted by Marie on May 21, 2009
These days, every business, large and small, needs at least one web page. There are far too many consumers who turn to the internet for everything—directions, phone numbers, price comparisons, etc.
There appears to be a growing distrust, merited or not, of places without websites. It is as if they are not even a real entity.
At the very least, potential customers like to have some kind of contact information available so they can reach you. That’s why I say that everyone needs at least one web page.
- company name
- address
- phone number
- email address
Perhaps, even a map and a nice photo.
Domains and web hosting prices are really affordable, and accounts are easy to set up. More and more people are adapting blogs to let the easier interface and preprogrammed operations become the shortcuts needed for self-maintaining websites.
How is your web presence doing? Do you need something simple and informative set up? Detour Services might just be the resource you need.
Posted by Marie on April 26, 2009
Detour Services doesn’t just handle assignments only within a client’s business. Earlier this year, I received a pretty large project involving a parent’s WWII photographs.
This collection consisted of hundreds of photos, and my client wanted to get them organized, researched, and eventually donated to a place where they would be used and appreciated.
Luckily, there was writing on the backs of a fair number of the photos. As for the rest, I researched the patches and insignia on the sleeves of the pictured soldiers to get an idea of the timelines and locations.
After some pretty intensive effort from all parties, the collection is now ordered and in an album. A donation point has been identified with everything ready to go.
Do you have what seems like an overwhelming task sitting in a box somewhere? Why not give me a call and get that weight off of your mind?
